Advertising your French Holiday Property: Marketing Activities
Marketing Activities
The Holiday France Direct website continuously develops and updates its content – focusing on improving performance in the search engines. We attract targeted visitors through peak-time online advertising, and click-through and email campaigns throughout the year.
In addition to our expertly designed website, we invest in a carefully selected range of supporting marketing activities, including:
Online Marketing
So as to target appropriate visitors, the website is marketed throughout the year by pay per click activity and email campaigns, plus banner advertising at key booking periods.
Press Advertising and PR
In addition to our investment in press advertising and insert campaigns in major national newspapers, our PR experts also ensure coverage across national, local and Francophile press.
Direct Mail
As well as annual brochure launch mailings, we utilise our ever-increasing database to communicate regularly to past and potential customers to encourage repeat and new bookings.
Promotions
We run a popular prize draw promotion for your customers during their stay with the chance to win return ferry travel with Brittany Ferries plus online competitions to attract further potential customers.
"We do appreciate the care and attention Holiday France Direct gives to advertisers and clients.
AD002424 - 10/03/2010
