How to Advertise your Holiday Property: Factors to Consider

Factors to Consider

Before letting your property, there are a number of factors you'll need to consider:

Regulatory considerations

  • Are you permitted to let?
  • If your property is located on a complex, are there rules which you or your guests need to be aware of?
  • Have you got insurance cover in place for the building, contents and guests?
  • What are the tax implications of letting your property?

Is your property suitable?

  • A high standard of fittings and furnishings will not only last longer, but will be more attractive to your customers
  • Who are your target market, and what will they need?
  • Extras such as providing local information, right down to special touches like tea/coffee, flowers or chocolates on arrival and a guest book

Managing your property and pricing

  • Do you have procedures in place for responding to enquiries and bookings effectively? It's important to respond straightaway and you can save time by preparing standard paperwork. Don't forget to update your availability calendar each and every time you take a booking, even a provisional one.
  • How will you manage details such as changeover days, security deposits, emergency procedures, laundry and cleaning services and misunderstandings/complaints?
  • Is your pricing competitive with others in the area - high, mid and low season? It's vital to get your pricing right, neither too high nor too low.
  • We advise all homeowners requiring detailed guidance to seek specialist legal or tax advice.